Cape Town, South Africa – September 6, 2023 – Luxury beauty brand Lancôme is proud to announce the launch of its Corporate Social Responsibility (CSR) initiative, Write Your Future, in South Africa. This initiative, set to coincide with World Literacy Day on 8 September, aims to empower young women by equipping them with essential digital skills and tools needed to thrive in today’s modern world and, enter the labour market, achieve financial independence, and unlock their full potential.
Lancôme has partnered with the influential NGO Social Coding for the Write Your Future initiative. Founded by Thembiso Magajane, a passionate advocate for digital empowerment, Social Coding focuses on promoting digital literacy and providing educational opportunities to underserved communities.
Social Coding has collaborated with various partners to bridge the digital divide and empower individuals, especially women, through access to coding education and other essential digital skills.
Lancôme’s confidence in Social Coding as a trusted partner in bridging the digital literacy gap amongst young females and empowering them for a brighter future is unwavering, with a focus on Mashite village, Polokwane. An independent quality assessor will also review the training to ensure its high standard. Recognizing the expertise of Social Coding, the NPO will have the authority to shape the final curriculum, tailoring it to the specific needs of the participants.
This 12-week initiative, which started on August 28th, will delve into the nuances of effective communication and become adept at using Microsoft’s essential tools like PowerPoint, Word, and Access and additional End User to sharpen their ICT acumen.
Beyond these foundational skills, the program also introduces the exciting worlds of coding and robotics, ensuring attendees are well-prepared for the modern technological landscape. But at its heart, “Write Your Future” is not just about technology – it’s about empowering young women with leadership and communication skills to face the challenges of today’s professional world confidently.
Upon completing the program, all candidates will be awarded certification and placed into a paid internship and learnership program, enhancing their employability prospects and paving the way for a transformative journey towards personal and professional success.
With the combined efforts of Lancôme, Social Coding, and Thembiso Magajane, Write Your Future aims to create a lasting impact by equipping young women with the necessary digital literacy skills to succeed in an increasingly technology-driven world.