Douwe Egberts is proud once again to announce the launch of their limited edition 400g jars. Available in Pure Gold, Douwe Egberts knows the excitement that this larger version of their much-loved coffee is met with every year.

“This is the time of the year when friends and family get together, and a larger jar of coffee goes a long way when entertaining,” explains Thokozane Radebe, brand manager for Douwe Egberts. “We also understand that this larger jar offers value for money when many are looking for ways to stretch their budget over the holiday season.”

Every year, Douwe Egberts stocks the shelves with their 400g jars, and coffee lovers are always grateful. Coffee is no longer only used for drinking, but is used in cooking, baking, art and once the jar is finished it can be upcycled for further use.

This 400g jar offers various opportunities for upcycling from storage to food preservation to DIY decorations. Not only is the coffee made and enjoyed, but this air-tight larger jar provides opportunities for creative thinking as well as cost effectiveness when looking for storage options.

“The limited edition 400g jar is Douwe Egberts way of acknowledging our consumers coffee needs and meeting them head on,” comments Radebe. “More coffee and more opportunities for less money.”