The Haus of Kühl had a unique and captivating experience; it took over two consecutive days in a one-of-a-kind venue in Johannesburg.

This immersive experience offered a unique opportunity for 500 Meisters to indulge in an evening that transcended the ordinary. The Haus of Kühl was not just another event; it was an experience designed to break the boundaries of convention and ignite the senses. We meticulously curated a space that blended visual disruption and creative effects, creating an immersive environment that transported our guests into a realm of unparalleled wonder and excitement through music, art, fashion, dance, and play.

Throughout the evening, attendees were treated to awe-inspiring performances, interactive installations, and captivating visual displays. Guests expected the unexpected as Jägermeister pushed the boundaries of innovation and invited them to step outside their comfort zone. Whether you found yourself lost in a labyrinth of light and sound or captivated by mesmerizing performers, The Haus of Kühl hosted an event that left meisters spellbound.

Jägermeister has always been at the forefront of fostering unique experiences, and The Haus of Kühl embodied our commitment to pushing boundaries and challenging conventions. The Haus of Kühl showcased the essence of Jägermeister’s brand philosophy.